New Study Suggests the Media Doesn’t Like Either Obama or Romney

Tim Bean



We’re in the waning days of this election season, and I know that many people are of the opinion that it can’t end soon enough.  I know I am ready for it all to be over.  If you really stop to think about it, the Presidential election has really been going on for over a year now; what with the Republican Primary race that seems like it started some time in 2009, upon the inauguration of President Obama.

Throughout this campaign season though ‘we the people’ have been hit over and over again with all of the negative campaign ads claiming that one candidate is going to be the worst person in the entire world to ever govern anything; while the one who “endorse(s) this message” is the only person in the world that can solve everything that is wrong.  Such is the nature of political campaigns though.  I doubt there was ever a candidate who came forth and declared their opponent was doing anything right.  If there was, I can guarantee that candidate didn’t win.  That’s the candidates though, but what do the media think?

There are many people who believe that the media is decidedly in the camp of those who have a more leftward leaning political tilt; and at times it might actually seem that way.  Then there are others who believe that with the now ubiquitous 24 hour news coverage, and the media outlets that provide that coverage that there are biases enough on both sides of the political spectrum.  This too seems to bear some element of truth.  Take for example a new study released by; a website run by the Pew Research Center; that took all of the data from both left leaning media outlets and right leaning media outlets, and aggregated it, the results show that the media doesn’t think too highly of either of the two establishment parties.  The basic gist is this; on the whole, the media thinks both President Obama, and Mitt Romney pretty much sucks.

Overall Tone of Candidate Coverage in 2012

While this suggests a lack of bias in the media, we have to consider that the data is a compilation of media outlets.  It is not a result of any real neutral coverage by the media.  So, if you tend to tune into MSNBC, then you will basically hear how bad Romney is; and if you tune into Fox News, then you will hear how bad President Obama is.  Of course this study also looked at written articles that were written about both candidates, either in the affirmative, or the negative; as well as social media.  All of that data was then compiled to come to the aggregate result that neither candidate exactly gets a glowing review on the whole.

Mainstream News Media Less Harsh than Social Media


I think is this just further proof that it is time to start hearing from other voices in our politics.  There is simply no way in hell that the establishment parties can, or do represent everyone’s political ideologies.  What if you are fiscally conservative AND socially tolerant? Half of you is red, the other half is blue, who do you vote for, and actually feel good about it?  Then there is the fact that while the red camp likes to portray themselves as the fiscal conservatives, and the blue camp likes to portray themselves as the socially tolerant, neither really does anything but talk to those positions.  If anyone points to their failures to advance their rhetoric, then all we hear is how the other party is stonewalling them; they will never actually acknowledge their own failure.

It is a lovely little game these two parties have concocted; where they espouse great differences, yet govern virtually identically.  Where each can play off the other’s rhetoric to get their fans all worked up in a lather, thus vote for them, and keep them in power, but they are never called out for their failings, because they have the other party to play the fall guy.  Sadly most people continue to fall for this little ruse, and thus perpetuate the whole sadistic process.  Equally sad is that many of those people will ask themselves why doesn’t anything change for the better?  Then they step into the voting booth and elect one of these professional poseurs, who really wants nothing more than the benefits that public office brings.  Throw in a completely biased media, and their yellow journalism, we just keep flogging ourselves.

Yes, that may sound horrendously cynical, but ask yourself why nothing ever really changes for the better, regardless of which party is in control.  I think that word sums it up best, “control,” which is all either of these parties wants; and we are the pawns they use to get us to choose them to control us.  Yep, it is a very perverse little game, isn’t it.


Our whole constitutional heritage rebels at the thought of giving government the power to control men’s minds. (Thurgood Marshall)

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